Macy’s veteran joins NRF executive management team

The National Retail Federation appointed Martine Reardon as chief marketing officer and executive VP of content and membership. 

Reardon, a 32-year Macy’s veteran, served as the department store retailer’s chief marketing officer from 2012 through 2016. She led Macy’s 1,300-person marketing organization including advertising, creative, strategy, brand development, social, mobile and digital media, public relations, cause marketing, media planning, and consumer data and insights. 

In addition, she presided over the Macy’s Thanksgiving Day Parade, the Fourth of July fireworks shows and tentpole fashion extravaganzas in New York City and key markets around the country. Reardon left the company in 2016.

“Martine Reardon is one of the most well-respected, innovative and successful marketing leaders with over three decades of experience in retail,” said NRF president and CEO Matthew Shay. “Whether contributing to the extraordinary growth of Macy’s Inc. or the planning and execution of the iconic Macy’s Thanksgiving Day Parade and Fourth of July Fireworks in New York City, her success speaks for itself.”

“Throughout the pandemic, Martine has helped NRF successfully pivot and create new content and events to support our members’ evolving challenges,” Shay continued. Martine is the ideal executive to help NRF continue to gain market share by delivering thought leadership through compelling and relevant content for and on behalf of the industry.”

Reardon will be responsible for driving NRF’s marketing, event content and membership strategy. She will identify key partnerships, objectives and necessary investments to achieve the organization’s goals.