REI opens in-house content studioREI Co-op is greatly expanding its ability to develop and produce promotional and educational content. Walmart joins Pioneer Woman and Facebook for livestream eventWalmart’s latest livestream shopping initiative involves a lifestyle influencer and a social media giant. As seen on TV – targeted ads for Walgreens customers Walgreens is further opening its customer base to targeted ads from suppliers, beyond digital and programmatic into TV. Walmart turns on TV shopping partnership with So Yummy Walmart is directly selling select food products on a popular food-focused television channel. Survey: Influencers have little influence on consumer trust Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. Macy’s taps Nickelodeon vet to head up iconic parade, fireworks and other events Macy’s has brought on an experienced producer to lead its branded entertainment events. Macy’s veteran joins NRF executive management team The National Retail Federation appointed Martine Reardon as chief marketing officer and executive VP of content and membership. Creating engaging retail ads that get more clicks Whether walking down the street or scrolling through a newsfeed, consumers see countless amounts of ads daily. MaintenX partners with racers at Atlanta Motor Speedway MaintenX International announced a partnership with JD Motorsports with Gary Keller racers Ryan Vargas and Landon Cassill for the EchoPark 250 at Atlanta Motor Speedway. Tim Hortons invests $64 million in Canadian tech, menu items Tim Hortons is funding digital innovation as part of its Canada-focused “Back to Basics” program. First Previous 18 19 20 21 22 Next Last
