Media Advertising

Another study is forecasting a record holiday for retailers — and cautions them to pay attention to consumers’ changing habits around media consumption.

The giant balloons and spectators will be back — with plenty of COVID precautions in place.

Retailers should include notifications, especially via email, in their back-to-school promotional strategies.

Lady Gaga fans can get access to a digital streaming of her performing her new album, Love For Sale, through a hookup provided by mall operator Westfield.

Walmart is officially launching its planned demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season.  

Taco Bell is naming rapper Lil Nas X, a former store associate, to the new honorary position of chief impact officer.

Old Navy has launched a major initiative that puts its own spin on inclusive sizing.  

A vast majority of back-to-school consumers will shop both in-store and online, and almost two-thirds have already started.

Jeff Bezos is getting upstaged by the colorful founder of the Virgin Group. 

Best Buy is making a big investment to create a stronger community of diverse suppliers and to help increase Black, Indigenous and people of color representation in the tech industry.