Why first-party data is a direct retailer’s most valuable assetWe have finally reached a moment in time where brands are driving meaningful revenue from e-commerce retailers and their own direct-to-consumer channels. AutoZone launches targeted media platformAdvertisers now have direct, personalized access to AutoZone’s customer base. Old Navy plans inclusive holiday, complete with Santa bootcamp Old Navy is looking to shake up some holiday stereotypes with its seasonal campaign. Eyemart Express names interim exec to marketing head A Dallas-based value optical retailer is filling its top marketing position with an internal promotion. Bed Bath & Beyond kicks off omnichannel holiday promotion The holidays have arrived at Bed Bath & Beyond Inc. – across channels. Bloomingdale’s unveils holiday promotion Bloomingdale’s is kicking off the holiday season with an omnichannel campaign called “Give Happy.” Macy’s reveals details of live Thanksgiving Day parade The 95th annual Macy’s Thanksgiving Day parade will commence at its traditional starting point, and include online previews. Kroger launches private targeted marketing platform The Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers. Study: Consumers follow brands on Pinterest, TikTok Brands looking for followers should create a presence on Pinterest and TikTok, and “influencers” may not be so influential. Study: Younger consumers driving ‘buy now pay later’ purchases on social media Consumers have different preferences regarding social media advertising strategies based on their ages. Fans flock to Westfield Centers to hear Lady Gaga debut 'Love for Sale' Lady Gaga fans filled 20 Westfield Centers across the globe yesterday to watch her open a live performance singing Luck Be a Lady backed by a five-piece jazz band. Amazon veteran Mark Eamer joins C-suite at Chewy Chewy has named a new marketing head. First Previous 13 14 15 16 17 Next Last
