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11/23/2021

AutoZone launches targeted media platform

Dan Berthiaume
Senior Editor, Technology
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AutoZone
AutoZone is opening its customers to direct advertising.

Advertisers now have direct, personalized access to AutoZone’s customer base.

The leading retailer of automotive replacement parts and accessories is partnering with digital promotions, media and analytics company Quotient to offer automotive brands the ability to conduct digital promotions, measurement and granular targeting through its new AutoZone Media Network. AutoZone is the first automotive aftermarket retailer and distributor to join the Quotient retail network.

The AutoZone Media Network offers measurable omnichannel capabilities within a media technology platform. Participating automotive brands will be able to have access to and use of Quotient’s data to target shoppers with relevant offers across channels including display, digital out-of-home, and social media.

Advertisers will also be able to ensure they are putting the right offer in front of the right customer at the right time, as well as track the success of their campaigns, including return on ad spend and return on promotion spend. Additionally, Quotient can provide AutoZone and its advertisers with insight into how campaigns are performing when compared to sales. 

An increasing number of retailers across a wide range of verticals are digitally connecting brands and advertisers to their customers. Other retailers partnering with Quotient include Midwestern grocery chain Hy-Vee Inc., Ahold Delhaize USA, and drugstore retailer Rite Aid. Other retailers offering similar digital advertising programs targeting their customers (with a variety of supporting technologies) include CVSWalmart, and Kroger

“The AutoZone Media Network will drive targeted and personalized first-party data campaigns leveraging both loyalty and several million CRM customer profiles,” said Al Saltiel, senior VP, marketing and e-commerce, customer satisfaction, at AutoZone. “The platform will allow our merchandising vendor partners the ability to build campaigns with a range of media tactics including offsite display, digital out-of-home, onsite display and sponsored search.”

“AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products,” said Seong Ohm, senior VP, merchandising, customer satisfaction, at AutoZone. “The AutoZone Media Network will provide campaign measurement that will allow our vendor partners to understand the impact of media on their brand, category, and most importantly incremental sales.”

“We are thrilled to be powering the AutoZone Media Network to drive incremental traffic and sales to its online and brick-and-mortar stores,” said Steven Boal, CEO and founder at Quotient. “The results we have seen in our pilot program are impressive for both AutoZone and their brand partners, paving the way for what we feel will be an industry-leading platform at a time when advertisers need their media strategies to be more impactful and influence savvier digital consumers.”

As of Aug. 28, 2021, Memphis, Tenn.-based AutoZone had 6,051 stores in the U.S., 664 stores in Mexico and 52 stores in Brazil, for a total global store count of 6,767. AutoZone also sells the AllData brand diagnostic and repair software through alldata.com. Additionally, AutoZone sells automotive hard parts, maintenance items, accessories, and non-automotive products through autozone.com and commercial customers can make digital purchases through autozonepro.com.