Loyalty Marketing

LAKELAND, Fla. -- Publix Tuesday reported fourth-quarter sales of $6.4 billion, a 4.4% increase from last year’s $6.1 billion. Comparable-store sales for the fourth quarter of 2010 increased 3.2%.

Net earnings for the fourth quarter of 2010 were $342.1 million, compared with $284.2 million in 2009, an increase of 20.4%. Earnings per share for the fourth quarter increased to 44 cents for 2010, up from 36 cents per share in 2009.

SALISBURY, N.C. -- Food Lion is promoting its private labels by offering its loyalty club members the opportunity to earn up to $10 in free groceries when they buy private brand products through March 29. 

Target is set to report February same-store sales this Thursday and offer the first data point of the new fiscal year in which same-store sales are forecast to increase in the range of 4% to 5%. For February, the company has forecast a low single-digit increase and last week in conjunction with the release of fourth-quarter results confirmed it was on track to meet the low single-digit number.

Target’s longstanding pricing philosophy of remaining within a few percentage points of Walmart remains intact, according to the most recently monthly pricing survey from Credit Suisse. The firm looks at prices on a basket of goods in Dallas and Chicago each month, and in January it revealed the gap between Walmart and Target had widened to 3.9% from 3.7% in December.

SALISBURY, N.C. — Food Lion announced Friday that it would add more of its MVP savings center kiosks to help customers save on their grocery bills.

MVP savings center kiosks, which are part of Food Lion's MVP customer loyalty card program, were introduced in stores last year. Since their introduction, kiosk coupons have up to five times the redemption rate when compared with coupons delivered via traditional distribution channels, Food Lion said.

Money-saving coupon kiosks also can be found at Bloom and at Harveys.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, said Tuesday it has signed a new, long-term agreement to provide private label credit-card services to women’s apparel retailer J.Jill.

HOFFMAN ESTATES, Ill. — Kmart on Monday implemented a discounted offer on flu shots to those who have not yet been vaccinated.

Kmart said it is offering customers $15 flu shots, while supplies last, and also will offer 15,000 points (a $15 value) to members of its Shop Your Way Rewards loyalty program, when a vaccination is purchased.

The flu shots are available at more than 500 Kmart Pharmacy locations and are administered by trained practitioners.

BENTONVILLE, Ark.  -- Walmart announced a new relationship with NASCAR to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races.  The new retail program, branded "Race Time", is the largest retail promotion in NASCAR's history, according to Walmart, and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).