Loyalty Marketing

SALISBURY, N.C. -- Food Lion announced that one lucky MVP customer will win free groceries for a year.

Customers can scan their MVP cards once a day at the in-store coupon kiosks, and they will be entered for a chance to win free groceries. Customers also can instantly win one of more than 200,000 free national and private brand items starting today through April 19. Free items will be awarded in the form of a coupon on the customer's MVP Savings Center coupon sheet which must be redeemed on the day it is issued.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich, announced that its Canadian coalition loyalty business has signed a national agreement with The Children's Place Retail Stores.

The agreement provides for The Children's Place to participate as a national sponsor in the Canadian Air Miles Reward Program and issue reward miles across Canada. Previously, The Children's Place launched a seven-month Air Miles pilot initiative in Alberta and British Columbia.

Freeport, Maine -- L.L. Bean announced it will implements free standard shipping to all United States and Canadian addresses effective March 25.

“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, president and CEO, L.L. Bean, Freeport, Maine. “It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions -- guaranteed.”

New York City -- Almost 80% of respondents in a national survey of moms’ shopping habits said that the recession has permanently altered their shopping habits, inducing overall cuts in spending by purchasing items on sale and using coupons. The survey was conducted by the online shopping site Totsy.

PLANO, Texas -- JCPenney announced that has been named the number one retailer on DiversityInc's annual ranking of "Top 50 Companies for Diversity," which recognizes leading organizations for best practices in diversity management. This is the second consecutive year that the company has earned its place on the list, moving up 11 spots to No. 35 overall. The company also snagged the seventh position on DiversityInc.'s "Top 10 Companies for Latinos."

Retail is a hard enough business without muddying the waters with all sorts of activities that have nothing to do with selling stuff shoppers want and need. To recap, Target gave some money to a homophobic politician who a lot of people thought was a jerk, which created an uprising in the gay and lesbian community and resulted in the company adopting a new policy to govern the political contribution process.

Chattanooga, Tenn.-based CBL & Associates Properties said that eleven of its malls in the Midwestern U.S. handed out 6,000 gifts during National Random Acts of Kindness week, Feb. 14-20.

The program is designed to give back to the community and support local nonprofit groups.

NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.