Loyalty Marketing

Reference to the posthumous gyrations of Walmart’s legendary founder Sam Walton were quite common in recent years as the company pursued a wide range of disruptive strategies in the name of Project Impact. You never had to look far to find someone with an opinion on how Walton would feel about some aspect of Walmart’s business, as the universe of those who profess to have some unique insight into his psyche is so large.

NEW YORK -- Loehmann's has emerged from Chapter 11 bankruptcy and is ready to position itself has the destination for top designer clothing for less. The company said it will focus its merchandising strategy on well-known designer brands that resonate with its frequent shoppers. The company has also refined its advertising outreach to communicate with Loehmann's core customers and potential new shoppers.

SALISBURY, N.C. -- Food Lion is promoting its private labels by offering its loyalty club members the opportunity to earn up to $10 in free groceries when they buy private brand products through March 29. 

By Akhilesh Srivastava, [email protected]
According to NRF Retail Horizons Benchmark Report, two key initiatives to keep retailers competitive in 2010 were optimization and streamlining of their internal operations to reduce operating costs and improving their customer centricity to win the share of wallet.

LAKELAND, Fla. -- Publix Tuesday reported fourth-quarter sales of $6.4 billion, a 4.4% increase from last year’s $6.1 billion. Comparable-store sales for the fourth quarter of 2010 increased 3.2%.

Net earnings for the fourth quarter of 2010 were $342.1 million, compared with $284.2 million in 2009, an increase of 20.4%. Earnings per share for the fourth quarter increased to 44 cents for 2010, up from 36 cents per share in 2009.

Target is set to report February same-store sales this Thursday and offer the first data point of the new fiscal year in which same-store sales are forecast to increase in the range of 4% to 5%. For February, the company has forecast a low single-digit increase and last week in conjunction with the release of fourth-quarter results confirmed it was on track to meet the low single-digit number.

Target’s longstanding pricing philosophy of remaining within a few percentage points of Walmart remains intact, according to the most recently monthly pricing survey from Credit Suisse. The firm looks at prices on a basket of goods in Dallas and Chicago each month, and in January it revealed the gap between Walmart and Target had widened to 3.9% from 3.7% in December.

SALISBURY, N.C. — Food Lion announced Friday that it would add more of its MVP savings center kiosks to help customers save on their grocery bills.

MVP savings center kiosks, which are part of Food Lion's MVP customer loyalty card program, were introduced in stores last year. Since their introduction, kiosk coupons have up to five times the redemption rate when compared with coupons delivered via traditional distribution channels, Food Lion said.

Money-saving coupon kiosks also can be found at Bloom and at Harveys.