Nike and Finish Line Collaborate on Concept Store

New York City Nike and The Finish Line on Tuesday said they opened a concept store called Finish Line Ltd. focused on young athletes and customer service.

The concept store is at the Chandler Fashion Center near Phoenix.

The store will have a new design, more customer service, including in-store demonstrations, and a "tighter" product assortment, the companies said.

It will feature an exclusive assortment of Nike footwear and Nike apparel that reflect the colors of local high schools in the Greater Phoenix area.

Nike said the store will help Nike connect to the local running community.