Nielsen: Affluent consumers more likely to be heavy coupon users

Schaumberg, Ill. New research from Nielsen indicates that affluent consumers are more likely to be heavy coupon users. Highlights from Nielsen findings released Thursday include:

More affluent consumers ($70k+) are considered super heavy coupon users (39% compared with 35% for total U.S. households) and coupon enthusiasts (42% compared with 35% for total U.S. households.)

Other serious coupon users include those from large households, those households with female heads age 54 and younger, as well as consumers living in affluent suburban and comfortable country spreads.

Those likely to be low or non-coupon users: low-income, one-member households, male-only head of households, African-Americans and Hispanic consumers, residents in rural and struggling urban areas.