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Loyalty Marketing

  • J.C. Penney pins future on new, three-tiered pricing strategy and in-store shops

    New York City -- Ron Johnson, CEO of J.C. Penney, unveiled his hotly anticipated vision for the chain’s future on Wednesday. The chain is looking to transform itself and the entire department store shopping experience with a three-pronged pricing structure, far less promotional clutter, and in-store shops (as many as 80 to 100) within its stores.

    Called the "fair and square" pricing strategy, the new model is designed to offer appealing initial prices that are not confused by multiple promotions, deep discounts and daily sales. 

  • Lowe’s partners with social site Houzz in dream kitchen promo

    Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.

    As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.

  • Retail Social Juice Index adds 70 brands

    Albany, N.Y. -- Social media marketing agency Media Logic said Tuesday that 70 new brands have been added to its Retail Social Juice Index, bringing the total number of tracked brands to nearly 700.

    The additions, including eBay, DKNY and Zappos, creates a more comprehensive industry index and provide users with a broader competitive set for comparison, according to Media Logic.

  • Sam's Club expands Simply Right with vitamin line

    BENTONVILLE, Ark. — Sam's Club has expanded its Simply Right brand to include a line of quality and affordable vitamins, the retailer announced.

    Sam's Club said its brand, which replaces its Member's Mark line, features refined packaging and vitamins that are formulated to deliver the same benefits in a smaller pill, making it ideal for members and families who have difficulty swallowing pills, Sam's Club said. The line includes triple strength fish oil, Co Q-10 softgels, glucosamine HCl and vitamin D3.

  • Staples gives small business owners advertising boost

    FRAMINGHAM, Mass. — Staples announced that it is offering small business owners the chance to win up to $50,000 in free television advertising in their home market through its “Give Your Small Business the Push It Needs” contest.

  • Ahold reports positive Q4, full-year results

    Amstersdam — Ahold experienced several bright spots during its fourth quarter and full year, the Dutch-based supermarket company said.

    Fourth-quarter net sales totaled $9.4 billion, a 4.5% increase above the year-ago period, while net sales for the year increased by 2.5% to $39.1 billion.

  • ShopperTrak: Holiday season sales grew 3.5%, foot traffic declined 3.1%

    New York City -- ShopperTrak reported Monday that national retail sales, when compared with the same period last year, rose 3.5% during November and December, while foot traffic decreased 3.1%.

  • Study: Beauty marketing gone social, marketing forays suggest untapped promise

    PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

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