Loyalty Marketing

AUSTIN — While 46% of consumers are more inclined to purchase a product if it is eco-friendly, nearly 60% are unwilling to pay more money for that eco-friendly product or service, according to new research.

Atlanta -- The Coca-Cola Retailing Research Council has published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn.

HOFFMAN ESTATES, Ill. — In honor of Earth Day, Sears Holdings is currently offering several discounts and product promotions designed to help customers improve their environmental performance. These include up to 25% off all Energy Star qualified appliances at Sears plus up to 25% off all dryers plus extra 5% off all appliances with your Sears card through April 19.

Duluth, Ga. -- Airport retailers around the globe are missing out on valuable opportunities to generate more revenue from time-starved and mobile-enabled travelers, according to a recent survey by NCR Corp., a leading provider of airline and airport self-service, retail, wayfinding and mobile solutions.

Denver -- Research results released Tuesday by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.

The shopper behavior study, called The Checkout, showed that 66% of those who purchase off-list items were motivated by a sale or promotion. Thirty percent said they found a coupon, and 23% wanted to pamper themselves.

Minneapolis -- Target Corp. will celebrate Earth Day by distributing 1.5 million reusable bags in all of its stores on April 22.

In addition, Target will offer guests simple, sustainable solutions and more than $50 in savings on sustainable products throughout April in our stores and via a limited-time website. The retailer also will partner with Recyclebank, an organization that promotes sustainable decisions by allowing individuals to earn rewards for actions like recycling and reducing water use.

San Francisco -- A new study released Thursday by MarketTools found that 63% of shoppers say they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

According to the study, to save money on grocery bills, respondents reported that they buy items with coupons (80%); buy store brands instead of name brands (62%); use store loyalty cards that offer discounts (62%); buy items only when they are on sale (58%); and buy more large-sized products (43%).

The Canadian consumer is a value conscious, “tough nut to crack,” who is already well-served by existing retailers, according to Diane Briesebois, president and CEO of the Retail Council of Canada, a trade association founded in 1963 that represents retailers that operate more than 45,000 stores and account for 85% of Canadian retail sales.