Loyalty Marketing

COLUMBUS, Ohio — Consumers have a new incentive to shop at Express, with the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

Columbus, Ohio -- Express announced the launch of Express Next, a new points-based loyalty program open to all Express customers throughout the United States. It replaces the previous loyalty program that was only available to Express Credit Card holders, and is designed to meet the Express shopper's habits both in-store and online, as well as reward brand interaction via social media.

Los Angeles -- Starbucks Coffee Co. has been rated number one in a study of the most socially engaged companies by PhaseOne, a leading analytical-based research firm that helps companies to improve the quality, content and success rate of their marketing communication materials.

Conducted between July 2011 and January 2012, PhaseOne's social media engagement study looked at 75 top brands across six vertical markets and analyzed the social media engagement of more than 20 top brands.

Target has its low price promise, 5% REDcard Rewards and this week, just in time for Easter, its circular is filled with 50% off deals on toys from Star Wars, Mega Bloks, Disney and Fisher-Price toys. And if those offers aren’t incentive enough to generate a visit to the local Target the company also featured eight free gift card offers ranging in denominations from $5 for any two Procter & Gamble brand products to $35 for a $179 B70 Platinum Edition Keurig brand coffee maker.

Dallas -- Alliance Data Systems Corp. has signed a multi-year renewal agreement to continue managing the private label credit card program for duty-free jewelry retailer Little Switzerland.

ST. PETERSBURG, Fla. — "Desperate Housewives" star Eva Longoria will debut her second fragrance, EVAmour by Eva Longoria, on HSN, HSN.com and HSN Mobile on March 29.

"EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent...just like the HSN customer," said Longoria. "I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power."

PASADENA, Calif. — On March 28, Disney Store will celebrate its 25th anniversary by giving the first 250 guests at each location silver commemorative Mickey Mouse ears. In addition, Disney Store will host a variety of family fun activities throughout the day, including Disney trivia, games, a dance party and more. As an added bonus, guests will receive 25% off purchases made in store and online at DisneyStore.com for the entire day.

Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that 41% of U.S. adults who purchase apparel say that they only buy clothing when it’s on sale.

Nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money.

The Spring Shopping Survey, conducted online by Harris Interactive, contained the following highlights: