The Container Store selects online gift-card solution

Portland, Maine The Container Store has selected CashStar’s online gift-card solution to allow customers the convenience of purchasing personalized gift cards online that can be sent via e-mail and redeemed both online and in-store.

Shoppers can personalize the look and feel of the online gift card, select the dollar amount, and set the day and time that the card should be delivered via e-mail. Online gift cards can be printed at home and redeemed online and at any store location.

“While other retailers are cutting back their investment in new technologies, we see this as an ideal time to invest in consumer-facing programs that will enhance the level of service we provide,” said Lucy Witte, VP direct marketing and media at The Container Store. “Now, our customers will have the option of purchasing online gift cards that can be delivered to the recipient immediately, just in time for the holiday gifting season.”

CashStar’s platform also enables The Container Store to add offers onto the online gift cards for both the sender and the recipient. For example, during the holiday season The Container Store is incenting customers to purchase gift cards with a Give One, Get One (GOGO) promotion: Customers who purchase $100 worth of gift cards will have one $25 gift card added to their shopping cart to use for themselves or give as another gift.