Loyalty Marketing

Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.
 

The most exciting news coming to Target stores this year isn’t some new designer exclusive or enhancement to REDcard Rewards, but rather a return to operational normalcy as the PFresh remodeling program winds down. This phenomenon won’t generate the same publicity as a Jason Wu pop-up store, but the impact on shoppers and sales promises to be greater.

New York -- McDonald’s, Whole Foods Market and Best Buy are among the retailers participating in a new American Express program that allows shoppers to load discounts onto their American Express cards via Twitter.

Why has Google arguably become the most popular advertising platform on the planet, attracting a whopping $36.5 billion in ad spending in 2011?  And why has Facebook, with an expected IPO valuation of around $100 billion, become such a juggernaut in digital marketing?

The short answer is both Internet platforms combine huge audiences and some capacity to understand individual preferences (based on online behavior and conversation) in order to help brands engage the right consumers with more relevant advertising content and dialogues. 

New York City -- Abercrombie & Fitch Co. was ordered by U.S. District Judge Gary Feinerman in Chicago to answer a class-action lawsuit by shoppers who claimed the retailer voided holiday gift cards that said they had "no expiration date," Reuters reported.

In December 2009, Abercrombie ran a promotion in which it issued nearly 200,000 gift cards valued at $25 each to shoppers who spent at least $100 on a single purchase.

DEERFIELD, Ill. — Walgreens customers can now access exclusive offers when they check in at any Walgreens store through Foursquare.

The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.

Carlisle, Pa. — Giant Food Stores, based in Carlisle, Pa., announced the launch of a mobile app for iPhone and Android devices that it said syncs with a customer's BonusCard, provides access to an online account and allows customers to check point totals for Gas Extra Rewards and A+ School Rewards and view personalized savings offers.

Deerfield, Ill. -- Walgreens on Tuesday announced the availability of an exclusive new offering for customers that check in at any Walgreens store nationwide through Foursquare.

The drugstore chain said customers that check in via Foursquare instantly will receive a unique scannable coupon via their smartphone, which is redeemable in the store and does not require texting, reply or other steps.