Best Buy launches @15 Gifts for teens

MINNEAPOLIS, Minn. Best Buy announced the launch of @15 Gifts, a new national philanthropic initiative designed to raise $1 million for programs that empower teens. With each purchase of a designated @15 Gift, a portion of the proceeds will benefit the @15 Fund.

Funds raised from this new initiative will support the @15 Fund, the Best Buy teen-led social change platform that gives teens a voice in directing Best Buy philanthropic giving. Powered by more than 35,000 teen members and counting, the @15 Fund provides financial support to non-profit partners that address teen issues. Teens have directed over $750,000 of Best Buy giving dollars to organizations including Genesys Works, Youth Venture and Teens Against Bullying.

The @15 Gifts are available in-store and online at www.BestBuy.com/at15gifts. When one of these gifts is purchased between now and Jan. 15 a portion of the proceeds benefits the @15 Fund. Look for the @15 Gifts icon in-store on product packaging and displays. Gifts range from audio accessories and digital picture frames to popular games, printers, phones and more.

For more information about Best Buy's holiday initiatives, please visit www.bestbuyholidaynewsroom.com.