Loyalty Marketing

Walmart and HumanaVitality have developed a unique way to incent people to eat healthier while promoting increased customer traffic at Walmart stores.

The companies on Wednesday morning launched a first-of-its-kind program called Vitality HealthyFood whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.

Memphis -- Fred’s Super Dollar announced that it is launching a holiday layaway plan featuring no fees and a down payment of only $1. The plan also offers a $5 gift card to customers for every layaway purchase totaling $50 or more.

BENTONVILLE, Ark. — Walmart has launched part of its Fighting Hunger Together fall initiative to provide meals to communities in need.

CINCINNATI — Consumers continue to be cautious about sharing their personal information, according to an online survey conducted by LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services.

ITASCA, Ill. — Jewel-Osco on Friday announced that the company is observing Hunger Action Month this September with an aggressive campaign to raise food and funds for food banks and food pantries in the retailer's service area.

MEMPHIS — Fred's on Friday launched a holiday layaway plan featuring no fees and a down payment of only $1.

"Fred’s realizes that the current economy presents difficult challenges to its customers and Fred's wants to offer as much assistance as it can," Fred's SVP sales and marketing Dave Mueller said. "That’s why we came up with a layaway plan that — with just one dollar down and absolutely no fees — is unlike any others and will stretch shoppers’ dollars during a time when it will be most welcome."

WOONSOCKET, R.I. — The CVS/pharmacy ExtraCare program, which boasts more than 70 million active members, now gives shoppers the ability to earn bigger rewards on most purchases during the peak fall and winter shopping season.

From Sept. 16 through Dec. 15, ExtraCare members can double their quarterly ExtraBucks Rewards by choosing to participate.

Walmart unveiled its top toy list Friday morning and couldn’t resist taking a shot at Toys "R" Us which launched a toy reservation program earlier in the week.

Walmart said its layaway program and top toy offering gives parents the confidence to shop now for the toys kids want at every day low prices. And in an obvious dig at Toys "R" Us, the press release for Walmart’s top 20 toys declared, "no reservations required: America’s largest toy seller’s hassle-free layaway program begins this Sunday."