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Loyalty Marketing

  • Kmart joins trend of cutting layaway fees

    HOFFMAN ESTATES, Ill. — The trend of doing away with layaway fees continues, this time with Kmart announcing that it has removed its layaway service fee both in stores and online through Nov. 17.

    The retailer follows suit with Toys"R"Us, which said it would drop the $5 upfront service fee and eliminate the minimum purchase requirement for all orders created in stores through Oct. 31 and Walmart, which, while not cutting back its layaway fee, has rolled it back to $5 from $15.

  • MasterCard acquires rewards provider

    PURCHASE, N.Y. — MasterCard  has acquired Truaxis, Inc., a Silicon Valley, California-based provider of relevant credit and debit card-linked offers to consumers through merchants and financial institutions.

  • Alliance Data and Michaels of Canada to issue Air Miles reward miles

    Dallas -- Loyalty solution-provider Alliance Data Systems Corp. said Thursday that its Canadian coalition loyalty business has signed a new agreement with Michaels of Canada, a subsidiary of Irving, Texas-based Michaels Stores, to issue Air Miles reward miles across multiple Canadian provinces.

  • ShopperTrak: August 2012

    Back-to-school shopping, the second-largest shopping season in the United States, helped make this August a strong month for retailers. Shoppers took advantage of back-to-school promotions to outfit students for the new school year. ShopperTrak, the world’s largest counter and analyzer of retail foot traffic, found that August’s retail foot traffic increased 6.3% compared with the previous month and increased 12.3% compared with the same month last year. 
       

  • Merging POS and Loyalty Card Data to Increase Sales, Customer Insights for Retailers

    By Kent Smith, [email protected]

    Virtually all grocery stores, especially large chain grocery operators, are dealing with the same dilemma when it comes to clustering customers by linking point-of-sale data with loyalty card program information.

    And, based on the two very different types of data generated by POS and loyalty cards, it’s obvious to see why grocers are in a quandary on how to approach the issue.

  • Safeway outlines three future growth platforms: Wellness, loyalty and fuel

    NEW YORK — Safeway will package $150 million in real healthcare savings into an overall wellness strategy to be implemented over the course of 2013, the grocer's chairman and CEO Steve Burd told analysts Thursday morning at the Goldman Sachs 19th Annual Global Retailing Conference.

  • RedPrairie report reveals shopping preferences of Gen Y

    Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

  • Macy's raises $4 million during cause shopping event

    NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

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