Loyalty Marketing

With shoppers making fewer trips and impulse purchases, the need to influence them earlier and more frequently in the purchase decision-making cycle is critical for sales success. To accomplish this, consumer packaged goods (CPG) retailers and manufacturers are increasingly using cooperative advertising and promotion programs that target shoppers at home when they are most likely to be planning shopping trips and creating lists. As retailers, understanding what your competition is planning for in-home is just as essential to staying competitive as what’s happening in-store.

TORONTO — Target is bringing its REDcard Rewards program to Canada. The company announced that its Canadian customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard. Similar to the REDcard Rewards loyalty program in the U.S., the additional savings - which apply to almost everything at Target - will be applied instantly at time of purchase.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that in support of curing type one diabetes and improving the lives of local children, more than 1,300 Kohl’s associates, friends and family will take part in the JDRF Kohl’s Walk to Cure Diabetes on Sept. 15 at the Milwaukee County Zoo.

WAYNE, N.J. — Get them in early and often seems to be the motto for Toys”R”Us this year, as the toy retailer is hoping new initiatives will encourage customers shop for holiday toys well before December.

GRAND RAPIDS, Mich. — Meijer's "Simply Give Week" garnered more than $145,000 in donations from its customers. The effort, combined with the commitment from Meijer to double all donations made Sept. 2 to 8, brought the week's total donation to $437,400, Meijer co-chairman Hank Meijer said.

Meijer launched Simply Give Week to support Hunger Action Month in September and highlights its continuing commitment to hunger relief.

New York -- Toys “R” Us’ holiday 2012 plans include a “hot toy” reservation program, free and expanded layaway services and offering more exclusive toys from branded manufacturers along with more proprietary products. The nation’s largest specialty toy retailer also will open 150 to 200 temporary locations for the holidays under the Toys “R” Us Express banner.

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.