Gap to open Piperlime pop-up in NYC

SAN FRANCISCO Gap Inc. announced that it is opening a pop-up store for its Piperlime brand. The online-only brand will occupy its first brick-and-mortar space on Mercer Street in Manhattan's SoHo neighborhood. The pop-up store will be open for 25 days, starting September 9 to align with New York Fashion Week and closing on Oct. 3, the company reported.

The pop-up store will include an edited assortment of the top fall styles from coveted brands like Marc by Marc Jacobs and Frye, tips on how to wear the season’s trends, favorite picks from fashion editor and stylist Rachel Zoe and exclusive product from brands such as 7 For All Mankind, AG Adriano Goldschmied, Cynthia Vincent and more, Gap reported.

“We are excited to share this experience with the public,” said Jennifer Gosselin, general manager of Piperlime.  “It’s the first time that Piperlime will be available in a three-dimensional environment, where customers can touch and feel product, put together head-to-toe outfits, and pick personal favorites from exclusive jewelry items to vintage-inspired tops to the must-have-boot for fall.”

Piperlime will also introduce the “styling loft” within the store, a designated area where customers can show their own creative style.  Piperlime will reveal a daily creative brief and customers will have the opportunity to style outfits that meet the challenge and submit their looks for a chance to be showcased in the store and win a Piperlime Giftcard.