Loyalty Marketing

Pleasant Ridge, Mich. - Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.

Adverse weather conditions as well as power outages in some of Dollarama’s core markets throughout December 2013 resulted in a significant reduction in store traffic and the temporary closure of approximately 80 stores, for periods ranging from a few hours to two consecutive days. The majority of the impacted days occurred during the two weekends leading up to Dec. 25.

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

New York - The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume. Data from Experian Marketing Services shows that while email click-through rates and transaction metrics decreased year over year, the increase in email volume led to a 9% rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

New York -- Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.