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Loyalty Marketing

  • Young customers taken for ride at Meijer

    The opportunity to win a $100 gift card and appear in a television commercial is being used by Meijer to entice parents to upload photos of their kids to the retailer’s Facebook page.

    As part of a contest called “Star with Sandy,” Meijer is giving customers until February 6 to submit photos of their kids or themselves when they were young riding a mechanical horse named “Sandy” that can be found at each of Meijer’s 204 stores in five Midwestern states.

  • Toys ‘R’ Us launches multichannel Special Olympics campaign

    Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

  • Toys ‘R’ Us launches online campaign for Special Olympics

    Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics.

    Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

  • Survey: Most retailers meet holiday sales expectations; timing a surprise

    North Plainfield, N.J. – A majority of store managers (57.3%) said holiday sales met or exceeded their expectations during the 2013 holiday season. However, according to the post-holiday "Retail Sentiments Survey" from retail real estate services firm Levin Management, mid-December was the busiest time according to 26.9% of store manager respondents, followed by the weekend before Christmas with 24.4%.

  • Customers at Marc Jacobs pop-up will pay with social media savvy

    Plans for the fragrance division of Marc Jacobs to open a pop-up in New York City’s SoHo neighborhood are not terribly unusual. But the type of currency the shop will accept is.

    The Daisy Marc Jacobs Tweet Shop, which will be open during New York Fashion Week, from Feb. 7 to 9, will trade in social currency instead of money.

  • ‘Virtual’ Mitchell Modell welcomes shoppers to Modell’s Times Square flagship

    New York -- Modell’s Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet customers. The image is provided via Tensator’s “Virtual Assistant” digital signage solution, which creates the illusion of a real person.
     

  • Shoppers hungry for mobile content from brands and retailers

    Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

    The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

  • Ace Hardware hits the road on award tour

    In celebration of seven straight years winning "Highest in Customer Satisfaction with Home Improvement Retail Stores" in the J.D. Power Home Improvement Retailer Satisfaction Study, Ace Hardware is kicking off its first-ever J.D. Power Award Neighborhood Tour across the country.

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