Loyalty Marketing

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

Dallas -- Corner Bakery Café in 2013 signed 12 new area development agreements with franchisees, adding commitments for more than 120 new locations and raising the total to more than 300 cafes under development as the company moves forward on its goal to double its U.S. footprint in the next three years. Currently, Corner Bakery has more than 160 company-owned and franchised locations in 17 states and Washington, D.C.

Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

Staples is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

The Year of the Horse arrives January 31, 2014, the first day of the Chinese New Year, which will run through February 18, 2015.

Beverly Center in Los Angeles plans to celebrate the Chinese New Year and promote the Year of the Horse from day one through the month of February.

The Chinese Zodiac follows cycles of 12 years, with each year named for an animal. This year is the Year of the Horse. It is said that people born in the Year of the Horse may be hardworking, independent, intelligent and fall in love easily.

Framingham, Mass. – Staples, Inc. is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

Sean Mayo, former director of strategic partnerships for Simon Business Ventures, part of Simon Property Group’s (SPG) marketing and business development arm, has been promoted to regional director of marketing, east region of The Mills portfolio.  

Pleasant Ridge, Mich. - Digital engagement firm ePrize today announced a new name, “HelloWorld.” HelloWorld is also releasing a SaaS-based rich engagement platform including the following solutions that can be deployed across microsites, SMS, social, mobile sites, apps and in-store.

● Mobile marketing: SMS, in-app push notifications, custom mobile app experiences, mobile clubs, alerts, mobile coupons and location-based services.