Loyalty Marketing

Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

Austin, Texas -- Raley's Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

By Punit Kulkarni, Symphony Analytics

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.

A program Tyson Foods developed to encourage people to make healthy choices by eating more chicken has been extended to three months and involves Facebook as a key component.

Seattle — Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

“The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China. [All of the cards] can be used at our stores in mainland China year-round.”

The holiday saw the launch of major consoles, and multichannel videogame retailer GameStop is looking to capitalize by declaring 2014 to be the “Year of Gaming.”

The retailer is offering select items, including console bundles, games and consumer electronics, on sale hoping to lure gamers who didn’t get everything they wanted during the holiday or are looking to use holiday gift cards. The sale runs from now through Sunday, Jan. 5.