Loyalty Marketing

Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.

New York - The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume. Data from Experian Marketing Services shows that while email click-through rates and transaction metrics decreased year over year, the increase in email volume led to a 9% rise in the number of total transactions from email marketing campaigns and an 18.4% increase in overall revenue.

New York -- Almost seven-in-10 consumers surveyed expect to make more money, save more money and afford things they need in 2014, according to RetailMeNot’s 2014 Shoppers Trend Forecast. 

Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

Tysons Corner, Va. -- MicroStrategy Inc. announced that Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.

Groupon has expanded its fashion and apparel footprint with its acquisition of Ideeli, a leading online flash fashion retailer, for $43 million in cash.

Ideeli was founded in 2007 and its members number in the millions.

The nightmare continued for Target on Friday as worse than expected fourth quarter same store sales prompted the company to slash its profit forecast while it made troubling new disclosures about the theft of information involving 70 million customers.