Loyalty Marketing

Plano, Texas – Consumers enjoyed a very discounted holiday season. According to a new survey from Alliance Data Survey, there was a 12% increase in the number of consumers saving on holiday purchases using rewards, discount offers and coupons.

Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.

The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.

Jo-Ann Fabric and Craft Stores is targeting customers in the education field with a special promotion and discount.

The fabric and craft specialty retailer will be having a Teacher Appreciation Days savings event Jan. 17-19. All qualifying teachers will be able to take advantage of significant savings on a wide variety of craft supplies and classroom decor items. Teachers will receive 25% off all purchases throughout the event.

Shoppers are ready to spend this spring thanks to a precipitous decline in gas prices and an expectation that prices will stay low.

A new study suggests that most Americans are optimistic about the economy, thanks to the continuing slide in gas prices. A survey of gas consumers found that 57% of Americans are optimistic, including nearly two-thirds (65%) of those ages 18-34.

Whole Foods Market plans to cater to the health-focused community of obstacle racers with a new omnichannel partnership.

The natural and organic foods supermarket will connect with consumers via Spartan Race’s “Food of the Day” platform, beginning in 2015. Spartan Race is an obstacle racing company that facilitated over 130 races in 17 countries last year.

By Jim Singer, A.T. Kearney, and Ryan Mathews, Black Monk Consulting

New York -- Grocer Heinen’s has teamed with Symphony EYC to adopt customer-driven retailing operations that stretch from shopper, throughout the store and back to the warehouse.

New York -- Retail spending growth for the holiday period totaled 3.2%, and Christmas Eve, not Black Friday, was the busiest spending day of the year. Those are just two of the findings in the First Data SpendTrend annual holiday wrap-up.

The report, which includes only card-based forms of payment, is based on analysis of over 400,000 retail merchant locations across the nation, from Nov. 1, 2014 through Jan. 4, 2015, and had processing activity with First Data for the same period during the previous year.