Loyalty Marketing

Arlington, Va. – Consumers who may need some time to decide if they want to keep a purchase should consider applying for a Discover card. According to the 2015 Credit Card Extension Report from CardHub, Discover Cards received top overall score (98%) for their return extension program.

Coming in second and third were Chase Sapphire Preferred (88%), and a tie among Chase Freedom, Barclaycard Arrival and Barclaycard Arrival Plus (79%).

Atlanta – New Year’s resolutions are notoriously hard to keep, and Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are attempting to make the task even harder for their customers. On Jan. 17, the traditional day consumers give up their resolutions, the chains are offering an omnichannel "Ditch Your New Year's Resolution" promotion.

Customers can visit the Facebook page of either retailer to claim an offer, as well as visit a store to receive a buy-one-get-one-free promotion.
 

Grapevine, Texas – Gamers whose friends and family mistakenly gave them holiday gift cards for retailers that do not sell video games have a new option. GameStop is now exchanging unwanted gift cards from other retailers for a GameStop gift card online and in select stores.

Upon verifying the information and completing the transaction, a GameStop e-gift card is emailed if completed online or a gift card is given if the transaction is completed in-store. Customers can either use the gift cards at any U.S. GameStop store location or online.

An incentive of up to $25 is being offered by Sam’s Club as part of a multifaceted initiative to increase membership, drive sales, promote social media awareness and procure email addresses.

By Greg Van den Heuvel, Pitney Bowes Software

Black Friday traditionally marks the first day of the holiday shopping season. During the most recent holiday season, millions of Americans have participated in the shopping frenzy, which according to CMO.com, accounts for nearly 40% of all annual sales. Black Friday weekend alone accounted for 133 million American shoppers, diving deep into discounts, hoping to land the best deal and get a head start on their holiday shopping.

Retailers set more online sales records this holiday season and that means UPS will be busy in early January.

UPS is projecting its highest volume for return activity will be Jan. 6 when the carrier expects consumers will ship more than 800,000 packages back to retailers and merchants. By the end of the first full week of January, return volume is expected to total roughly four million packages.

Jo-Ann Fabric and Craft Stores has reinforced its support of the military by introducing an everyday 10 percent discount for all past or present members of the armed forces and their families.

The nation’s leading fabric and craft specialty retailer with 850 stores said all military members, past or present, and their families qualify for the 10 percent everyday discount. To receive the discount, customers must provide proof of military service or military dependent ID upon checkout. The discount is valid in-store only.

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.