Loyalty Marketing

Grand Rapids, Mich. - Meijer made the holidays very merry for 213 unsuspecting customers recently when those shoppers received a big surprise upon checkout – their entire shopping cart filled with gifts and groceries given to them as a holiday gift.

During the “Very Merry Meijer” event, one customer at each of the retailer's 213 stores across the Midwest was randomly selected on Dec. 13 to receive their purchases free.

Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded.

The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.

Seattle - Starbucks Corp. anticipates record purchases of Starbucks gift cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. In 2013, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute.  

Lakewood, Colorado - Colorado Mills, the largest outlet and value retail shopping destination in the state, in conjunction with the full-priced Denver West Village located on the Colorado Mills campus, is introducing a Dine and Discover program, allowing restaurant goers to Colorado Mills or Denver West Village participating eateries to claim gift cards for continued shopping at some of Colorado Mills’ retail store.  

Woonsocket, R.I. – CVS/pharmacy is making it an omnichannel holiday for its customers this year. Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests.

New York – Every retailer wants to acquire new customers, but not every retailer knows how to draw them in. According to new retailer and consumer survey data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services, 60% of retailers admitted they lack reliable data to support effective targeting of new customers for acquisition purposes.  

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

RESTON, Va. - Retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season totaled $42.5 billion, up 15% versus the corresponding days last year. According to comScore.