Loyalty Marketing

Kohl’s is betting big on the notion that a new focus on health and wellness will increase sales.

The retailer is greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

Goodlettsville, Tenn. - Dollar General is helping customers spring into savings with the launch of its spring Fast Way to Save digital coupon program. Fast Way to Save offers customers approximately $200 each week in total online coupon savings through April 19.

Customers will see additional weekly specials on dozens of discounts on Easter merchandise and a buy-one, get-one free sale on select apparel and accessories.

REI is looking to increase sales to its stores by joining the National Park Service on a campaign to lure more visitors to America's national parks.

In its role as "Official Outdoor Retailer" of the National Park Centennial celebration, the co-op aims to inspire, guide and outfit people with a passion to explore these national treasures more deeply.

New York - Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs. According to a new survey commissioned by Bond Brand Loyalty, while the number of programs in which members are enrolled continues to grow, from about 10 programs per member on average in 2014 to more than 13 per member in 2015, the number of programs in which members are active is not experiencing a corresponding increase.

Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Retailers are surely getting tired of hearing about how their digital capabilities fall short of customer expectations but that familiar drumbeat is contained in a new report from Capgemini Consulting called, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age.”

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.