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Loyalty Marketing

  • Another reason for shoppers to buy at Container Store

    The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.

    The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.

  • Naturalizer showcases real families in campaign

    Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

    The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

  • Newegg steps up its game for holidays

    Newegg is looking to be the destination this holiday season for gamers with a new promotion designed to appeal to tech enthusiasts.

  • Another retailer offers big holiday layaway incentives

    GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.

    The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.

  • GameStop jumps on the layaway bandwagon

    GameStop has joined a growing list of retailers offering a new incentive for a vast segment of consumers to start thinking about holiday shopping: a comprehensive layaway program.

    The company has joined Kmart, Walmart and other retailers in launching an enhanced layaway program in the past few weeks designed to help shoppers access the hottest gifts of the season.

  • Rite Aid contest focused on customer engagement

    Rite Aid on Wednesday brought back its nationwide annual Vote for Your Favorite Pharmacy Team Member Contest to celebrate American Pharmacist Month. Through the contest, Rite Aid customers have a chance to win $2,500 in Rite Aid gift cards by nominating a favorite member of their Rite Aid pharmacy team.
  • Macy's sees pink in omnichannel campaign

    Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

    The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.

  • Survey reveals the most trusted tech brand by millennials

    When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer. A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.
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