Loyalty Marketing

Amazon is using its winning of five Emmys on Sunday at the 67th Annual Emmy Awards to throw its competitors yet another fastball.

The company is reducing the price of its Amazon Prime loyalty program, which includes unlimited free two-day shipping, from $99 per year to $67 for one year. The catch is the deal will only run for 24 hours, between midnight Sept. 25 and ending midnight Sept. 26.

Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

Marketing experts routinely advise retailers to send customers notifications, such as emails and texts, informing them of discounts or following up on purchases and site visits. But such notifications may be doing more harm than good.

Most consumers would prefer to buy products from nearby stores. Shoe Carnival Inc., an Evansville, Indiana-based specialty footwear retailer with 404 stores, is responding to that preference with a new local marketing initiative.

Shoe Carnival has implemented the SIM Partners Velocity local marketing automation platform, to scale local search marketing in an effort to drive incremental in-store traffic and sales, as well as improve the overall customer experience.

Pervasive online price comparisons, the growing popularity of Amazon.com and intense omnichannel activity can be expected this holiday season, according to new consumer research by Market Track.

Rite Aid on Thursday reported $7.7 billion in revenue for its fiscal second quarter ended Aug. 29, representing an increase of 17.5%. Retail pharmacy segment revenues were $6.6 billion and increased 1.9%, primarily as a result of an increase in same-store sales. And pharmacy services segment revenues were $1.1 billion from the date of the acquisition of EnvisionRx — June 24 — through the end of the quarter. 

Crocs Inc. has promoted one of its marketing directors to be the company's next chief marketing officer,

The company announced that Terence Reilly was promoted to SVP and CMO. In this new role, Reilly will lead the global marketing team in Niwot, Colo., providing strategic direction and support to the company's regional and country marketing teams across the globe.  He will continue to oversee all aspects of Crocs' marketing, including the company's brand, advertising, consumer and social media campaigns.

Online shoppers will do anything to quality for free shipping-even spend more money.

Sixty percent of holiday shoppers say they have increased their online spending in the past to qualify for free shipping, according to the 2015 Holiday Shopping Survey from Pitney Bowes.