DirectBuy launches loyalty program
Merrillville, Ind. – Buying club DirectBuy is launching its My Rewards loyalty program. The program allows DirectBuy members to earn My Rewards points by purchasing products from select brands who otherwise would not be able to offer merchandise through DirectBuy because of their minimum resale pricing (MRP) policies.
My Rewards also gives DirectBuy the ability to honor price restrictions on premium brands. Since DirectBuy cannot provide savings in the traditional sense by selling products from these brands below MRP, members will now receive My Rewards points whenever they purchase MRP-restricted products. Members can then use their points to lower the cost of future DirectBuy purchases.
Members do not need to meet a certain amount of points before redeeming them for use. New merchandise will be continuously added to the program. Products available through My Rewards range from handbags, sunglasses, mattresses, watches, jewelry, luggage, bedding, and more.