Loyalty Marketing

Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.

Rite Aid stores are hoping to attract more back-to-school shoppers with a new assortment of supplies, including affordable electronics and dorm room decor.

“We know that students and parents are looking for a stress-free and seamless transition as summer winds down and the new school year starts,” said Tony Montini, Rite Aid executive vice president of merchandising. “With our 4,600 convenient locations, large assortment of products and great prices, our customers will find everything they need to succeed and stand out this school year.”

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.

Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.   

Seattle – Starbucks Corp. is snubbing Uber in new extension of its loyalty program. Starbucks is partnering with rival online transportation service Lyft to offer Lyft drivers and passengers the chance to earn points in its loyalty program.  

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

Dallas – Neiman Marcus shoppers who want to get a gift card can now give a little something to receive one. Neiman Marcus Group Ltd. is partnering with luxury consignment provider The RealReal in a new program that offers consignors payment in Neiman Marcus gift cards with an extra 10% added to the value of their payout.

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.