Loyalty Marketing

Attention retailers: Affluent shoppers like coupons, too
Think wealthy folks are averse to using coupons? Think again. A new study by intelligent media delivery firm Valassis found that coupon use among the affluent is strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.
Survey: Technology needs helping to drive back-to-school spending
Consumers’ increased confidence in their own financial situation bodes well for back-to-school spending. At least that’s according to Synchrony Financial’s Back-to-School survey, which found that clothing, shoes and electronics represent the majority of back-to-school spending for most families surveyed and more than a third expect to spend more in both categories this year. Longer supply lists and more technology needs are among the drivers of increased spending.

Specialty retailer uses beacons to reward customers

Shoppers will soon be able to get a reward by walking in to a New York & Company store. Shopkick, a leading shopping app, announced a partnership with the women's apparel and accessories retailer. Customers can now earn “kicks” for walking in, visiting the dressing room, and making purchases in more than 170 New York & Company stores nationwide.
Study: Digital revolution transforming shopper marketing

Online marketing is sparking radical changes — and growth — in shopper marketing. That’s according to a new report from the ANA (Association of National Advertisers), conducted in partnership with market research firm GfK, which finds that shopper marketing, long considered an in-store discipline, is evolving into an omnichannel approach designed to reach shoppers at all touchpoints.
Unusual online player seeks to crack dollar store segment

Online retailer Hollar is looking to take sales away from a segment that, to date, has proved relatively immune to digital growth: dollar stores.
Amazon puts toe in banking sector by selling student loans

Amazon Prime has added yet another item to its growing lineup of membership benefits: discounts on student loans. The online giant is teaming up with Wells Fargo to offer Amazon Prime Student members a discount on private student loans that are taken out through Wells Fargo Educational Financial Services, the largest private student lender among U.S. commercial banks. (Membership in Amazon Prime Student costs $49 a year, which is half the price of a regular Amazon Prime membership.)
Deloitte: Retailers should catch early bird back-to-school shoppers

Hesitating to offer back-to-school deals could result in significant loss of potential sales.
Analysis: Prime Day really was that good

Sequels are rarely better than the original, but the second annual Amazon Prime Day may deserve comparisons to “The Godfather Part II” and “The Empire Strikes Back.”
Survey: Back-to-school shoppers will spend more, but wisely

Parents making back-to-school purchases are willing to open their wallets, if the price is right. That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.
Engaging Holiday Shoppers Past the One-Time Purchase

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season. Holiday Gift Calendars

Attention retailers: Affluent shoppers like coupons, too

Survey: Technology needs helping to drive back-to-school spending

Specialty retailer uses beacons to reward customers

Study: Digital revolution transforming shopper marketing

Unusual online player seeks to crack dollar store segment

Amazon puts toe in banking sector by selling student loans

Deloitte: Retailers should catch early bird back-to-school shoppers

Analysis: Prime Day really was that good

Survey: Back-to-school shoppers will spend more, but wisely

Engaging Holiday Shoppers Past the One-Time Purchase