Loyalty Marketing

It seems safe to say the novelty of shopping online has worn off.

According to a new study examining the online shopping and purchase habits of the U.S. population from e-commerce platform BigCommerce, 96% of Americans are shopping online. E-commerce customers spend an average of five hours per week making online purchases and allocate an average of 36% of their shopping budgets to e-commerce.

Respondents ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.

Image credit: Ted Eytan, CC by 2.0   While many retailers are focused on making stores a destination to experience, some aim for an even higher level of customer engagement by casting themselves in the role of community center.     Others have even become a global destination for enthusiasts. These retailers understand that one way to energize a fervent fan base is to offer a singular fan base. Here are a few examples:   

The current school year is just ending, but consumers are already looking ahead to the fall.

According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.

Synchrony Financial will continue to offer consumer financing to Pandora Jewelry customers.

The two companies have announced a multi-year extension of their consumer financing program agreement. The program, which began in 2011, will continue to provide Pandora shoppers with access to a range of payment options through the Pandora Preferred card program. Special financing will be available at select concept stores nationwide.

Walmart is reviving a familiar icon to be the symbol of its low-price marketing.

The discounter announced it is bringing back its yellow smiley image, which has been in hibernation for some 10 years. The image can already be seen in some digital advertising and will expand to television ads and select in-store signage next week.

Ulta Beauty turned in what could be the best retail performance of the first quarter, posting strong brick-and-mortar and online growth and results that easily topped estimates. The company boosted its guidance for the year.    Ulta’s net sales for the quarter, ended May 2, surged 23.7% to $1.07 billion, up from $868.1 million in the year-ago period, and surpassing estimates for $1.03 billion. E-commerce sales shot up 38.8% to $61.0 million from $44.0 million last year.  

Consumers who use mobile devices for shopping are prime targets for retailer loyalty programs.   According to a new study from Forrester Research, “Master Your Mobile Loyalty Moments,” customers who participate in loyalty programs are more likely to be mobile. Forrester data shows 31% of loyalty program members, but only 15% of all U.S. online adults, will use a brand’s mobile app.  

Hotels have become a vital component of successful mixed use retail properties, something Robert Habeeb knows a lot about given his role as president and CEO of First Hospitality Group.