Loyalty Marketing

Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders.   According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.  

The American Express card is now history at Costco Wholesale Club.    As of June 20, Costco is accepting only Visa-branded credit cards chain wide.   The retailer made headlines last year when it announced that, after 16 years, it was dropping American Express as its exclusive credit card provider and switching to Visa.   

The second quarter of fiscal 2016 is not yet over for home furnishings retailer Havertys, but shareholders may have reason to be optimistic.   Havertys reported that sales for the quarter to date are up approximately 3.6% from the same period last year and comparable store sales are up 3.2%. Total written sales for the quarter to date are up approximately 7%, and written comparable store sales rose 6.7%.   

Father’s Day is Sunday, June 18, and retailers and dads alike will have reason to smile, according to the International Council of Shopping Centers (ICSC).    American adults who plan to consume this holiday will do so in a big way, spending an average of $169.60 at predominantly at physical retailers, according to ICSC’s most recent consumer survey.    Here are eight specific findings:  

Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.

E-commerce is generally popular with consumers, but some offerings are better received than others.
 
According to the Walker Sands 2016 Future of Retail Study, based on a survey of more than 1,400 U.S. respondents, most consumers shop online with some level of frequency. Forty percent shop online once or more a month, 21% one- to two-times a week, and 7% three or more times a week. This means that about two-thirds (68%) shop online at least monthly, while only 4% shop online one- to three-times a year.
 

Consumers are being choosy about where they are spending extra money that is becoming available with the end of the recession.
 
According to a new study from Mintel, more than two in five (44%) Americans describe their financial situations as "healthy" in 2016, compared to 37% in 2015 and 33% in 2013, indicating that improvements in the economy are being felt at a household level. However, different retail categories are receiving the benefit more than others.