Loyalty Marketing

Hesitating to offer back-to-school deals could result in significant loss of potential sales.  

Sequels are rarely better than the original, but the second annual Amazon Prime Day may deserve comparisons to “The Godfather Part II” and “The Empire Strikes Back.”  

Parents making back-to-school purchases are willing to open their wallets, if the price is right.   That’s according to a new study from digital savings platform RetailMeNot Inc., "Back-to-School Cheat Sheet: Consumer Trends and Insights for Retailers," back-to-school shoppers plan to spend an average of $273 per child, up from their anticipated spending of $246 in 2015.  

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition.   While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.  

Amazon provided some general data on the performance of Prime Day, but now more information is coming out courtesy of several third-party analysis providers.  

Specialty apparel retailer The Children’s Place Inc. is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to launch a new private label credit card.  

The dust is clearing from the aftermath of the second annual Amazon Prime Day, and the industry can now see how well the online sales extravaganza actually performed.