McDonald’s names Uber preferred app delivery provider
McDonald’s Corp. is expanding its longstanding delivery partnership with Uber Technologies in several key areas.
Fast food hamburger giant McDonald’s first entered a delivery partnership with Uber to launch a service called “McDelivery” available in more than 10,000 restaurants across all 50 states. McDonald’s then expanded McDelivery by adding DoorDash as a delivery partner at thousands of stores nationwide in August 2019, shortly followed by integration with Grubhub.
[READ MORE: McDelivery takes Manhattan and more]
In a new expansion of the collaboration, Uber Eats will serve as the preferred integrated delivery fulfillment partner for orders placed through the McDonald's app in participating markets including the U.S., Australia, Canada, France, Germany, and the U.K.
Customers will be able to order delivery and track their orders from checkout to doorstep without leaving the McDonald's app and also have the option to order McDonald's directly through the Uber Eats app. McDonald’s app orders will primarily be fulfilled through the Uber Direct white label delivery solution that businesses can deploy on their own channels, in partnership with order management and delivery technology provider Deliverect.
Uber will also serve as McDonald's exclusive delivery and rideshare rewards partner in participating markets. Beginning in November, MyMcDonald’s Rewards members in select markets will be able to redeem points for discounts on Uber rides through a seasonal activation in the McDonald's app.
New delivery and rewards features are available to customers in 14 global markets including the U.S., Australia, Belgium, Canada, France, Germany, Ireland, the Netherlands, New Zealand, Poland, Portugal, Spain, Switzerland, and the U.K. McDonald’s delivery via Uber Eats is now offered in 30 countries.
“McDelivery has grown into a global business of more than $20 billion a year,” said Mason Smoot, McDonald’s senior VP, global franchising and delivery. “That growth reflects customers’ increasing desire for more ways to enjoy the McDonald’s food and beverages they love, whenever and wherever they choose. By building on our longstanding relationship with Uber, we’re making the customer experience even easier, more reliable and more rewarding, while continuing to give our fans choice in how they order McDonald’s.”
Looking ahead, the companies plan to introduce additional loyalty capabilities that would allow customers to earn MyMcDonald's Rewards points on eligible McDonald's orders placed through Uber Eats and redeem those points for rewards and benefits within the McDonald's app, including Uber ride offers.
Uber looks to market growth in wake of Instacart acquisition
In emailed commentary to Chain Store Age, Michael Gunther, senior VP of research and market intelligence at Consumer Edge, said Uber is broadening its potential customer base in the wake of the planned DoorDash-Instacart merger.
This includes a recently announced agreement with Amazon that lets U.S. Prime members receive a $0 delivery fee on restaurant orders of $25 or more placed through Amazon, with Uber Eats supplying the delivery.
According to Consumer Edge data, DoorDash’s share of spending across major restaurant and grocery delivery platforms rose from roughly 44% in the second quarter of 2021 to nearly 59% in the third quarter of 2026.
During the same time period, Instacart’s share fell from roughly 26% to approximately 18%, while Uber Eats gained from roughly 16% to about 18%. Uber Eats now faces a likely competitor with a combined 75%-plus share of delivery market, although Instacart has partnered with Uber Eats to bring Uber Eats restaurant delivery to its customers since 2024.
“McDonald’s has been an incredible partner since we first teamed up in 2017, and this marks our broadest expansion with McDonald’s to date,” said Andrew Macdonald, president and COO at Uber. “By powering delivery directly within the McDonald’s app and connecting our rewards programs, we’re combining the scale of our mobility and delivery networks to bring millions of customers a more rewarding everyday experience.”
McDonald’s is the world’s leading global foodservice retailer with over 46,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners. Uber Eats leverages Uber’s technology and logistics capabilities to partner with 825,000 retailers in more than 11,000 cities globally.
