Best Buy kicking off holiday promotions with Halloween ‘doorboosters’
Best Buy Co. Inc. is the latest retailer to officially start the holiday shopping season before the calendar turns to November.
Best Buy will begin offering holiday doorbuster deals, which it’s calling “Doorboosters” in honor of the upcoming Halloween holiday, on Friday, Oct. 30. This will mark customers’ first chance to obtain official holiday discounts. Early Black Friday deals and doorbusters will follow starting Friday, Nov. 6, with new deals dropping every Friday until Christmas.
Starting Thursday, Nov. 19, Best Buy will offer 10 days of Black Friday doorbusters and deals, followed by a Cyber Sunday and Monday sale event Nov. 29-30. The retailer will then offer Cyber Week deals Tuesday, Dec. 1 – Sunday, Dec. 6, and also host a Last-Minute Savings event Friday, Dec. 18 – Thursday, Dec. 24.
In addition, from Nov. 19 to Dec. 6, members of the My Best Buy Plus and Total paid membership tiers earn double rewards on purchases. My Best Buy members will also receive exclusive offers throughout the season, including spend and get promotions and reward.
[READ MORE: Best Buy revamps, renames membership program; offers three different options]
Best Buy is also offering holiday shoppers the following special perks:
- Holiday Gift Center: The Best Buy Holiday Gift Center features curated digital gift guides and expert recommendations.
- Price match: If the price of a product sold by Best Buy drops during the holiday season, the retailer will match it.
- Extended store hours: Starting Sunday, Nov. 1, Best Buy will offer extended store hours, with updated hours on local store web pages. Stores will be closed on Thanksgiving Day, but the Best Buy app and BestBuy.com will be open for digital shopping.
- Extended returns and exchanges: Best Buy’s extended holiday return and exchange policy means most purchases made Oct. 30 through Dec. 31 can be returned through Jan. 15, 2027, or Jan. 31, 2027 for My Best Buy Plus and Total members.
Best Buy previously announced several digital features, in-store experiences, dedicated product assortments and special loyalty savings it would offer holiday shoppers. These include:
Dedicated in-store tech experiences
In stores, Best Buy will launch an immersive experiential space called “Meta Lab @Best Buy” in 50 locations in time for the holiday season. The 900-sq.-ft. space is designed to give customers a hands-on way to explore Meta’s full product lineup of AI glasses and VR headsets through interactive demos and displays, smart mirrors, personalized fittings and more.
Select stores will also have dedicated Google store experiences coming in October. New displays and hands-on experiences are being rolled out for fast-growing categories like collectibles, trading cards, wearables and 3D printers, as well as experiences dedicated to appliance brands including Breville and SharkNinja.
Best Buy noted it is the only national retailer selling next-gen RGB LED TVs (which do not use color filters) from Samsung, Sony, LG, TCL and Hisense. The TVs are on display in nearly every Best Buy store, with more than 15,000 associates specially certified in the new technology.
Digital
On the digital front, customers will be able to find gift ideas and shop Best Buy products through ChatGPT, with the new ability to complete purchases right in the next-gen AI platform. In addition, Best Buy says it now offers next-day delivery in almost every metro area.
Loyalty
New this year, My Best Buy Plus and Total loyalty program members can earn 1% back in rewards on every eligible purchase or 6% back when they use their My Best Buy credit card.
Based in Minneapolis, Best Buy operates more than 1,000 retail stores in North America.
