Toys ‘R’ Us is getting ready to launch Black Friday deals — starting next week
As a teaser to the anticipated Black Friday weekend, the nation's largest toy retailer is launching its first deals next week.
Toys “R" Us is kicking off deals between Thursday, Oct. 26 and Saturday, Nov. 18. These will include items from the company's “Holiday Hot Toy List.” Customers will get a sneak peek into this merchandise in the retailer’s holiday catalog, “The Ultimate Guide to Play,” which will be mailed out on Thursday, Oct. 19 and available in newspapers on Sunday, Oct. 29.
In addition to buying merchandise in-store and online, Toys “R” Us is doubling down on its new brand positioning, “Today We Play,” and offering other options to scout out this year’s most-coveted toys.
For example, the company is hosting “Parents Night Out” events on Sunday, Nov. 12 and Thursday, Nov. 30 from 8-10 p.m. Here, shoppers can interact with a designated shopping expert, view toy demonstrations, and participate in games and sweepstakes.
On Sunday, Nov. 1, 42 Toys “R" Us locations across the country will feature Play Labs – a space where families can “play with” the season’s hottest toys.
The toy retailer also introduced an augmented reality (AR) app, called Play Chaser, an interactive gaming experience that strives to bring store aisles to life. Customers use the app to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores. For the holiday season, Play Chaser will also enable children to create an interactive list of their favorite toys, the retailer said.
The app started as a 23-store test earlier this month.
Toys “R” Us will also be honoring its price match guarantee and free layaway programs throughout the holiday shopping season.
Toys "R" Us’ holiday plans coincide with the company’s turnaround efforts. The toy retailer filed for Chapter 11 bankruptcy protection on Sept. 18 with a goal of restructuring its outstanding debt. In late September, it closed on $3.1 billion of financing facilities that will support its operations during its restructuring process allowing the chain to invest in various initiatives, including the renovation and modernization of its stores.
Toys “R" Us is kicking off deals between Thursday, Oct. 26 and Saturday, Nov. 18. These will include items from the company's “Holiday Hot Toy List.” Customers will get a sneak peek into this merchandise in the retailer’s holiday catalog, “The Ultimate Guide to Play,” which will be mailed out on Thursday, Oct. 19 and available in newspapers on Sunday, Oct. 29.
In addition to buying merchandise in-store and online, Toys “R” Us is doubling down on its new brand positioning, “Today We Play,” and offering other options to scout out this year’s most-coveted toys.
For example, the company is hosting “Parents Night Out” events on Sunday, Nov. 12 and Thursday, Nov. 30 from 8-10 p.m. Here, shoppers can interact with a designated shopping expert, view toy demonstrations, and participate in games and sweepstakes.
On Sunday, Nov. 1, 42 Toys “R" Us locations across the country will feature Play Labs – a space where families can “play with” the season’s hottest toys.
The toy retailer also introduced an augmented reality (AR) app, called Play Chaser, an interactive gaming experience that strives to bring store aisles to life. Customers use the app to activate different AR mini games and play experiences on their smart device while in Toys "R" Us stores. For the holiday season, Play Chaser will also enable children to create an interactive list of their favorite toys, the retailer said.
The app started as a 23-store test earlier this month.
Toys “R” Us will also be honoring its price match guarantee and free layaway programs throughout the holiday shopping season.
Toys "R" Us’ holiday plans coincide with the company’s turnaround efforts. The toy retailer filed for Chapter 11 bankruptcy protection on Sept. 18 with a goal of restructuring its outstanding debt. In late September, it closed on $3.1 billion of financing facilities that will support its operations during its restructuring process allowing the chain to invest in various initiatives, including the renovation and modernization of its stores.