Video: Watch Build-a-Bear create float for Macy’s Thanksgiving Day Parade

Build-A-Bear Workshop has released a behind-the-scenes video showcasing its new float that will debut next week at Macy’s Thanksgiving Day Parade.



The engineers and craftspeople at Macy’s Parade Studio began working with Build-A-Bear on the new concept in early 2015, and construction took approximately five months. The new design features the retailer’s new logo and reflects the brand’s refreshed look and feel.



In addition to the participating in the parade, which is watched by an estimated 50 million viewers worldwide, Build-A-Bear is once again teaming up with Macy’s to open in-store shops at seven Macy’s locations nationwide.



Founded in 1997, Build-A-Bear has approximately 400 stores worldwide.