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Build-A-Bear Workshop going out to sea
Build-A-Bear Workshop is teaming up with one of the world’s leading cruse lines. The retailer has entered into a partnership with Carnival Cruise Line to bring its retail-entertainment experience to the line's fleet. The first Build-A-Bear Workshop At Sea will debut aboard Carnival Dream, and is expected to be in place aboard all 25 Carnival ships by summer 2017. -
Engaging Holiday Shoppers Past the One-Time Purchase
As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season. Holiday Gift Calendars

