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Events

  • Walmart goes omnichannel against hunger

    Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

    The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.

  • Conn's extends and expands literacy program

    Furniture and specialty home goods retailer Conn’s is extending its Conn’s Cares philanthropic program for a second year.

    The company is partnering with First Book and Little Free Library — organizations that have been recognized by the Library of Congress for their excellence in the advancement of literacy — to expand the literacy focus of Conn’s Cares.

  • West Elm takes 'locally sourced' to new level

    Home furnishings retailer West Elm is launching an unprecedented digital campaign connecting customers with local designers and makers.

  • Belk rocks Charleston with annual music fest

    While the annual South By Southwest festival was underway in Austin, regional department store operator Belk was connecting with its core customers in the southeast by hosting a festival of its own.

  • Aaron’s makes a difference in D.C., and beyond

    Store managers from 2,000 Aaron’s location gathered in Washington, D.C., for their annual meeting and to participatein a wide range of unique community outreach efforts.

    The giving efforts kicked off with a donation event in which Aaron's donated furniture to 28 apartments for families who have experienced homelessness. This effort supports Washington, D.C., Mayor Muriel Bowser's (pictured above) efforts to ensure safe, dignified housing for all Washingtonians and end homelessness in the District of Columbia.

  • Rue La La aligns with oldest digital platform of all

    Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.

    Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

  • PR and ROI — Be A Storyteller

    Storytelling is an intrinsic part of our daily lives. Movies, books, music, news, religion and art are all imbued with the stories we tell each other–and the stories we tell ourselves.

    Even the spaces and places that we work, shop, eat and play are “speaking” to us – and through us – defining our dreams and desires, informing our values, and even shaping the contours of our hidden prejudices and deepest fears.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • Can retailers count on the Bieber effect this spring?

    Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

    Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

  • Rite Aid kicks off annual Children's Miracle Network fundraiser

    Rite Aid's 22nd annual Miracle Balloon campaign for Children's Miracle Network Hospitals is now underway, the company announced Monday. From now through April 30, Rite Aid customers can support their local children's hospital by purchasing $1 paper Miracle Balloons at any Rite Aid store.

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