Events

One of my favorite times of the year is teaching at the ICSC University of Shopping Centers. I co-teach “Marketing & Social Media: Shopping Centers in the Digital Age” with Tim O’Connell, assistant VP, director of digital marketing and communications, at RPAI. While we present stats, trends and case studies, what energizes me most are the collaborative class discussions on how other shopping centers owners are progressing with their social media efforts.

Shopper center operators have a new ally in their efforts to drive traffic called Cowboys Saloon: American Bar & Grill.

Cowboys is a new food and entertainment concept billed as a destination restaurant and country-western venue that is looking to grow rapidly the next few years. Founded six years ago, Cowboys is on a growth trajectory to operate more than 20 locations by 2018, up from the seven locations that will be open by year end.

With 2,400 confirmed attendees, the new retail and e-commerce event Shoptalk has handily exceeded its first year goals, and glancing at the program it’s easy to see why.
 

Target Corp. is hoping New Yorkers and tourists alike will come out to help it celebrate the launch of its next limited-edition collection — Marimekko for Target.

Sears Holding Corp. is making a timely expansion to its seamless “Meet With An Expert” service as it looks to engage with shoppers this spring.

Sears has extended its “Meet With An Expert” service introduced last fall to its lawn and garden department. The free service allows online shoppers to schedule in-store appointments with experts in specific product areas.

Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.

The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.

For only the third time in three years, Kroger has created a new installment of its Savor World Flavor globally themed promotional effort.
 

Crate and Barrel is going to try its luck in Nevada.

The home furnishings retailer has signed a lease to open a store at Downtown Summerlin, Summerlin, Nevada, a Howard Hughes Corp. development. The 106-acre retail and entertainment center is located in the Summerlin master planned community.

Hy-Vee has partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City.