Events

Phoenix -- Leslie’s Poolmart announced plans to grand open three retail locations on May 9. The stores are located in: Los Banos, California; Utica, Michigan; and Jackson, Tennessee.

In total, Leslie's plans to open 45 new stores this year, between April and May. With these new stores, Leslie’s will bring its total store count to more than 850 stores nationwide.  

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Philadelphia — Want to buy a car? Check out the automotive showroom at Pennsylvania Real Estate Investment Trust’s Cherry Hill Mall.

PREIT has undertaken a three-month partnership with GoMoto, an automotive tech company that aims to change the way people shop for cars.

Landlords and tenants have a new way to connect

Networking isn’t new, but in this day and age of emails and texts, the idea of face-to-face business-building has taken on new importance.

Framingham, Mass. -- T.J.Maxx partnered with developmental and fashion psychologist Prof. Karen Pine to conduct a live fashion experiment that shows how women use fashion to make themselves feel proud, empowered and happy.

Last year, T.J.Maxx conducted a study that found that women aren't fashion victims but rather use fashion as a tool to express their personalities (77%) and individuality (74%).

Belk has entered into a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern United States.

As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, and customers will have the opportunity to participate by donating to the fund on belk.com. In addition, Belk will work with the local American Red Cross chapters to provide store discounts to those affected by the storm.

GNC is launching a month-long fundraising and awareness campaign for Run With US! at more than 5,000 GNC stores and online at GNC.com.

Run With US! is a curriculum-based health and wellness program that brings elite track and field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

San Jose – PayPal is rebranding itself in an effort designed to create a cohesive look and feel across the brand. The program includes a new logo and an omni-channel campaign called “powering the people economy.”