Events

Walmart isn’t the first place that comes to mind as a destination for professional business attire so at first blush it was a bit odd to see the company affiliated with a group called Dress for Success Worldwide.

That said, there is more to Dress for Success than meets the eye which is why Walmart, in keeping with its female empowerment objectives, contributed $500,000 to the organization with week. The funds were presented during a special event held in conjunction with the Walmart Northwest Arkansas LPGA Championship.

CINCINNATI — Procter & Gamble is launching its latest ad campaign in the Big Apple. Called the Everyday Effect, the campaign is the largest consumer event in the company's 175 year history and will involve P&G representatives showing New Yorkers why they should consume P&G products.

The company will demonstrate how its brands make “everyday life better” and broadcast results of these demos through on-the-ground reports, social media updates and content featured across the company’s website and social media pages. 

ROSWELL, Ga. — Scott Home Improvement Solutions will host more than 200 Menards contractors as part of the Scott 160, inviting them to act collectively as Grand Marshal at the inaugural ARCA/Menards 2013 Series Race at Road America in Elkhart Lake, Wis., Saturday, June 22. 

Kimberly-Clark and the Scott brand are partnering with ARCA series sponsor Menards to participate in the ARCA Racing series. Through the partnership, the Scott brand is an official sponsor of the ARCA series, an ARCA Rookie Challenge sponsor and race title sponsor of the Scott 160.

FREEPORT, Maine — Outdoor gear and apparel multichannel merchant L.L.Bean is revving up its Bootmobile and hitting the road as part of the company’s 2013 Outdoor Discovery Tour, which encourages people to enjoy the outdoors.  

Irving, Texas -- As part of the celebration of its 40th year, Michaels Arts and Crafts will launch a Michaels Craft Tour this month, stocking an 18-wheeler with a 1,000-sq.-ft. craft room that is transported to various Michaels store openings and other events around the country.

Other features include interactive social media walls and TV screens showing Michaels DIY videos.

WESTBOROUGH, Mass. — BJ's Membership Club is celebrating its 200th store opening with its latest location at 5200 Red Tip Road in Fayetteville, N.C. The club will feature a fresh bakery, BJ's Cafe, deli, optical services, rotisserie chicken, tire center, gas station and Verizon Wireless Kiosk. 

IRVING, Texas — To celebrate its 40th birthday, Michaels will launch the first-ever Michaels Craft Tour this month in a specially designed 18-wheeler that features a fully stocked, 1,000-sq.-ft. craft room on the inside. 

The tour will travel throughout the U.S. from coast-to-coast, visiting store openings, outdoor festivals and other events along the way.

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

New York -- Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

NEW YORK — Saks Fifth Avenue plans to launch a new ad campaign encouraging new and existing customers to “discover” what the specialty retailer has to offer via catalogs, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Called “Look,” the ad campaign positions Saks Fifth Avenue as more than just a place for shoppers to buy things they want or need but as a showroom where potential shoppers can search for what is new.