Saks Off 5th tries on new format

NEW YORK — Saks Fifth Avenue Off 5th is opening its third store in metropolitan Atlanta, but the 28,000-sq.-ft. space at the Outlet Shoppes of Atlanta at Woodstock will be the first modeled after the company’s “luxury-in-a-loft” design.

“We are very excited to open a new store in the Atlanta area. The store’s “luxury-in-a-loft” design will offer the community a deluxe shopping environment with a great selection of the latest designer fashion at an extraordinary value,” said Robert Wallstrom, President of Saks Fifth Avenue OFF 5TH.

According to the company, the luxury-in-a-loft store design “highlights the merchandise and facilitates easy shopping.” The modern, uncluttered layout includes an open floor plan, moveable fixtures and bright lighting.

To celebrate the grand opening, Saks Fifth Avenue Off 5th will host an exclusive event for shoppers starting Thursday, July 18 and running through Sunday the July 21. Guests can receive a gift with purchase, including black Saks Fifth Avenue beauty bags and private savings passes. Throughout the weekend, VIP guests can take advantage of certified Style for Hire stylists for a free personalized fashion consultation. Saks will also be treating customers to snacks and beverages, a DJ, a photo booth and chances to win a $1,000 shopping spree.