Events

Many teachers spend some of their own money on back-to-school supplies and to capitalize on the trend Walmart has introduced a 10% rebate program.

Dr Pepper Snapple Group has entered into a three-year sponsorship agreement with the San Francisco Giants that will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

Virginia Beach, Va. -- Home furnishings retailer West Elm will open a new store at Town Center of Virginia Beach, the retailer’s first in the Hampton Roads market.

The new store will be located on Main Street on the first floor of the newly constructed 4505 Main Street Tower, next to the recently announced Anthropologie store. A grand opening is slated for 2015.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

Sam’s Club opened three new locations this month including locations near Chicago, Fort Worth and Wichita, Kan., that pushed its club count to 630 units.

With back-to-school season underway, Jo-Ann Fabric and Craft Stores is looking to drive student traffic to its stores with an exclusive savings offering for qualified students between now and July 31.

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

New York – Barnes & Noble Inc. is running month-long omnichannel “Get Pop-Cultured” pop culture promotion during July. The effort promotes books, characters, movies, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks and activities.