Events

A new marketing campaign from Fruit of the Loom called “Start Happy,” includes an innovative LinkedIn component that rewards those who start a new job with free underwear.

The LinkeIn component is called, “Fresh Gigs,” and runs through the month of October and builds on the central premise of the campaign which is that underwear has the ability to influence the entire day, thus the “Start Happy,” tag line.

Goleta, Calif. -- Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.  

New York — Sam’s Club will open two new clubs on Oct. 3. One is located in Romeoville, Ill. Romeoville Mayor John Noak, Chicago Bears cornerback Tim Jennings and former Bears tight end Desmond Clark, will attend the grand opening.

The second new Sam’s Club is located in Edmond, Okla. Edmond Mayor Charles Lamb, Oklahoma quarterback Jason White and former Sooner running back Billy Sims will attend the grand opening.

Purchase, N.Y. — The March of Dimes Greater N.Y. Chapter and the Real Estate Award Breakfast Committee have named National Realty & Development Corp. as the 2013 Real Estate Award recipient.

This year marks the 26th annual Real Estate Award Breakfast and the 75th aAnniversary of the March of Dimes. The breakfast will be held November 14 at the Renaissance Westchester Hotel in White Plains.

Home furnishings retailer West Elm is opening a retail store in Birmingham, Ala., Thursday, Oct. 10 — it’s first ever location in the state.

The nearly 8,000-sq.ft. store located in the Summit Birmingham shopping center will feature the brand’s mix of furniture, home décor, gifts and artist collaborations. The store will also feature an assortment of local handcrafted products sourced through Etsy.com, including one-of-a-kind furniture, lighting, leather goods and wall art.

Sam’s Club maintains its emphasis on health care this month with a traffic-generating promotion tied in with breast cancer awareness.

In honor of Breast Cancer Awareness month, Sam's Club is offering free women's health screenings to members and non-members on Saturday, October 12 from 11a.m. to 3p.m. at its 576 clubs which contain a pharmacy.

Rugged boot manufacturer Wolverine has opened a permanent store in New York's Nolita at 254 Elizabeth St. The company decided to give the retail space a try following its successful New York pop-up venture in fall 2012.

By Chase Cornett, [email protected]

The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

City Of Commerce, Calif. — 99 Cents Only has announced the opening of two new stores. The retailer will open an 18,960o-sq.-ft. store in McAllen, Texas, and an 11,685-sq.-ft. store in Laveen, Ariz. The grand opening of each store will feature the sale of Westinghouse Flat Screen TVs for only 99 cents each to the first nine customers in line to visit the store.

Both stores will feature a perishable food department, including produce, dairy and frozen foods.
 

Lake Charles, La. – Club Tabby, a tween girls retail party store concept, has partnered with California-based franchise development group Franchise Beacon to open a location in Willow Grove, Pa.

Franchisee Nicole Collado said she plans to open two more Club Tabby stores in the next five years.

“I fell in love with the concept,” Collado said.

Club Tabby hosts parties, does makeovers, and offer retail products that focus on making girls feel pampered and special.