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Events

  • Dole announces 2014 California Cook-Off contest winner

    With the help of Chrystal Baker from DuoDishes.com, Naylet LaRochelle from Miami has won the sixth annual Dole California Cook-Off grilling competition and a grand prize of $25,000 for her winning recipe, Breezy Indian-Spiced Chicken with Mango-Peanut Sauce, Dates and Grilled Mango.

  • Kate Upton heads to Times Square Express for denim campaign

    Express brand ambassador Kate Upton will debut her first advertising campaign for the retailer. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to be featured in the brand's advertising in more than a decade.

    Upton will celebrate the launch with an exclusive RSVP-only "A Date with Denim and Kate Upton" event at the recently opened Express Times Square store in New York Tuesday, July 8.

  • Ben & Jerry’s launches omnichannel food truck promo in NYC, Portland

    Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

  • Levi’s launches omnichannel promotional campaign

    San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

  • Triscuit teams up with Martha Stewart for recipe challenge

    Triscuit and Martha Stewart have entered into an exclusive partnership with the launch of the Triscuit Summer Snackoff, a series of four recipe challenges.  

    Every other week, from now until Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on www.triscuitsummersnackoff.com, encouraging fans to develop and submit their own Triscuit creations using Martha Stewart's seasonally inspired selection.

  • Stego embarks on carbon footprint project

    Chicago -- Stego Industries, a provider of in below-slab moisture vapor protection, has launched an ambitious new company-level initiative to eliminate the carbon emissions of its business operations.

    The initiative, Stego’s Carbon Footprint Project, took another step toward this goal at the American Association of Architects (AIA) National Convention in Chicago last week by purchasing carbon offsets for all of the company’s air travel in 2013 — some 115 metric tons — through the TerraPass Carbon Balanced Business Program.

  • Miranda Lambert helps Pedigree kick off shelter renovation campaign

    Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

    “I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.

  • Sports Authority and 49ers blitz Bay Area

    The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

    Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

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