Skip to main content

Events

  • H&M previews summer looks with summer camp event

    Retailer H&M showed off items from its summer fashion line with a summer camp-themed event in Brooklyn.

    Following a preview of the fashion retailer, guests participated in postcard writing activities and played Ping-Pong, culminating in a performance by Zoe Kravitz’s band, Lolawolf, around a campfire.

    "I think H&M does a really great job making clothes that are affordable but still fashionable and well made,” Kravitz said.

  • PacSun runs omnichannel summer celebration

    Anaheim, Calif. - Pacific Sunwear of California Inc. celebrated its inaugural "Golden State of Mind Day" on June 21, which was the first day of summer and the longest day of the year. PacSun ran a full, 20-hour day of events and activations across the U.S.

    The #GSOMday hashtag was leveraged throughout the day on PacSun social channels, and all posts supporting GSOM Day are now featured on the PacSun website.

     

  • GameStop expands Expo appeal with Twitch deal

    Gamers who can’t make it to Anaheim, California, this fall for GameStop’s third annual Expo will still be able to participate in the retailer’s event thanks to a new relationship with Twitch, the world’s leading online gaming community.

    GameStop and Twitch, a video platform with a massive audience, reached an agreement in which Twitch will broadcast live from GameStop’s annual video gaming show known as Expo. The event will be held September 10 and occupies 300,000 sq. ft. at the Anaheim Convention Center.

  • T-Mobile launches ‘test drive’ program June 23

    Seattle -- T-Mobile US Inc. is introducing "T-Mobile Test Drive," a program that lets people receive an iPhone 5s and unlimited nationwide service to take T-Mobile's network for a seven-day free trial. Starting June 23, people can sign up for T-Mobile Test Drive online.

  • Macerich and HGTV prep holiday marketing effort

    Santa Monica, Calif. — Macerich is collaborating with HGTV, a home and lifestyle cable network, to create Santa HQ, an interactive holiday experience, at 10 Macerich malls. The initiative aims to add digital and social media to the traditional holiday experience of visiting Santa.

  • Visit Peru at the mall in Short Hills, N.J.

    Short Hills, N.J. — Visit Machu Picchu in Peru at The Mall at Short Hills this summer. In partnership with PromPeru: The Commission on the Promotion of Peru for Export and Tourism, The Mall at Short Hills will feature Peru-themed promotions from June 13 through July 10.

    Highlights include:

    An interactive exhibit of Machu Picchu: The centerpiece of the effort is a 20 X 30 ft. exhibit of the fabled Machu Picchu, the Incan citadel named one of the New Seven Wonders of the World in a 2007 international Internet poll.

  • Michaels drives traffic with in-store adventures

    Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.

  • DSW’s Affiliated Business Group to open Yellow Box concept store

    DSW’s Affiliated Business Group (ABG) division and Yellow Box Corporation have partnered to open a Yellow Box concept store at The Falls Shopping Center in Miami, Florida, Friday, June 20.

    Yellow Box plans to host a grand opening event with Lucky Magazine on the afternoon of Saturday, June 28. The company also plans to open two additional stores in Southern California at the Topanga  and Sherman Oaks shopping centers in August.

    Yellow Box is a leading women's footwear wholesaler notable for jeweled sandals and fashion footwear for women.

X
This ad will auto-close in 10 seconds